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AA's JFK T8, Staff & 772 Featured In Bourne Legacy  
User currently offlineGEsubsea From United States of America, joined Jul 2012, 172 posts, RR: 1
Posted (10 months 22 hours ago) and read 1675 times:		 Support Airliners.net - become a First Class Member!

AA seems to be able to find ways to advertise its product in generating revenue in more ways than just the usual TV / Print ads. The staff chosen to be extra's must be beyond words right about now.

"American's involvement with The Bourne Legacy was made possible because of American's long-standing relationship with NBC Universal. American was able to provide location assistance during the filming of The Bourne Legacy, and several American Airlines employees had roles in the film. Scenes from the action-thriller were shot inside American's Terminal 8 at John F. Kennedy International Airport (JFK) in New York and onboard an American Airlines Boeing 777-200 aircraft."

http://aa.mediaroom.com/index.php?s=43&item=3559

5 replies: All unread, jump to last
 
User currently offlineweb500sjc From United States of America, joined Sep 2009, 588 posts, RR: 0
Reply 1, posted (10 months 21 hours ago) and read 1614 times:

it seams to be the new way to advertise.... remember when i saw the avengers there was an awkward shot of a bus "busted up" bus stop that clearly had southwest's bags fly free campaign printed on the side. its not just airlines. in the same movie there were a couple of shots where the main focus was the Acura logo on the car being driven rather than on the action in the car.

It seams to work because the audience can't really fast forward throughout the "commercial" like they can with a DVR.

User currently offlinepoLOT From United States of America, joined Jul 2011, 1497 posts, RR: 0
Reply 2, posted (10 months 21 hours ago) and read 1539 times:

Product placement in movies is nothing new, it has been around for decades. Whenever you can clearly see a company logo in a movie 9 out of 10 times it is not an accident.

User currently offlinechrisnh From United States of America, joined Jun 1999, 3804 posts, RR: 2
Reply 3, posted (10 months 21 hours ago) and read 1467 times:

Quoting poLOT (Reply 2):
Product placement in movies is nothing new, it has been around for decades. Whenever you can clearly see a company logo in a movie 9 out of 10 times it is not an accident.



It's interesting when you see Apple MacBooks; sometimes the logo is covered up and sometimes it's not. I do know the TV show '24' always showed the Apple logo...one of 1,288 reasons I liked it.  

User currently offlineOH-LGA From Denmark, joined Oct 1999, 1428 posts, RR: 22
Reply 4, posted (10 months 7 hours ago) and read 971 times:

Quoting web500sjc (Reply 1):
it seams to be the new way to advertise

Agreed. I definitely think product placement is the way advertising seems to be heading. When I watched The Dark Knight Rises last weekend, there is an airport scene (which was filmed somewhere in Scotland, apparently. Does anyone have an idea which one?) and at check-in the desks were all labeled with Delta logos as far as one could see. Additionally, there were logos for GNC and others placed at certain points throughout the movie. Smart, because it's an advertisement but it also doesn't detract from the movie like a commercial break would.

On the original topic, hats off to AA. They get to show off their nice new terminal and involve their staff in a major motion picture. That's definitely thinking outside the box.


Head in the clouds... yet feet planted firmly on the ground.
User currently offlineplateman From United States of America, joined May 2007, 904 posts, RR: 0
Reply 5, posted (10 months 5 hours ago) and read 889 times:

I was at JFK T8 when they were filming this .. was cool to see the filming but it was a pain for passengers. Both AA rented security and the producer's security were flat out nasty to paying passengers, forcing them to walk in tiny corridors, etc. And the extras were also starting to complain about all the takes


"Explore. Dream. Discover." -Mark Twain
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